Misinformation is a side effect of social media

Misinformation on social media is a grave issue. What we’re really grappling with are sides effects of three things:

• making web publishing hyper instant

• bringing virtually every person in one massive digital square

• leaving amplification to the algorithm instead of just people, meaning people’s emotions will be tapped into primarily and not intellect

Unless we solve for these at scale, I don’t see the problems dwindling.

When we want instant visibility for our posts but also want to complain about misinformation or unfair engagement metrics, we can keep creating as many socials as we want but it won't solve the problem. How we’re handling generative AI adds a fourth dreaded dimension, one not just of misinformation but authentic sounding false identities.